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What is Digital Marketing?

Digital marketing is the act of selling products and services through channels such as social media, SEO, email, and mobile apps. Basically, digital marketing is any form of marketing that involves electronic devices.

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Why Digital Marketing Matters

As a young kid in California, my experiences from the back seat of our car mostly alternated between: “Mom, when are we there?” and “Uh, look, McDonald’s, can we go?” whenever one of those 10-foot billboards popped up on the side of the road.

Growing up with Indian parents, the answer to both of those would, most times, be the same: “not yet.”

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Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs